![]() ![]() For example, designers might use alignment to group together related information or to draw attention to a particular element.Īs with colour, it’s important to experiment with different types of alignment to see what works best for your graphic design project. Graphic designers use alignment to create visual interest and lead the viewer’s eye through the design in a specific way. But when it’s done poorly, it can make a graphic look messy and unorganised. When alignment is done well, it can make a graphic look clean, polished and professional. Your alignment choices create a visual connection between elements such as images, logos, background shapes or chunks of texts. What is alignment? Probably something you've used in a word processor, but the same principle applies here.Īlignment is the positioning and organisation of text and other elements in a graphic on a page. One of the key visual elements of a design is its alignment. Remember, don’t be afraid to experiment with different colour combinations to see what works best for your graphic design project.Īnd if you’re ever unsure, there are plenty of resources online that can help, like our handy Colour Semiotics Guide and the handy colour theory wheel pictured below by LifeHacker. Monochromatic colours: these are different shades or tints of the same colour, and can create a more cohesive look. Some core colour principles to understand when choosing your graphic design colour palettes could include:Ĭomplementary colours: these are colours that are opposite each other on the colour wheel and can create a strong visual contrast.Īnalogous colours: these are colours that are next to each other on the colour wheel and can create a more gentle visual contrast. But if you’re designing an infographic about environmental sustainability, you might want to use colours that evoke feelings of calm, peace and sustainability. The important thing is to be aware of the effect that different colours can have on viewers, and to choose a colour scheme that supports the message – and core brand values – you’re trying to communicate.įor example, if you’re designing a graphic for a new product launch, you might want to use colours that convey excitement and energy. To create a cohesive and refined look, graphic designers can choose from a wide range of colour combinations for the background, images and text of the design.ĭesigners could go for a cheerful and energetic look by selecting a bright colour palette.On the other hand, they could opt for a sleek and modern look using a monochromatic colour palette. 8 Must-Know Graphic Design Principles Colour palettes So, without further ado, let’s take a look at 8 graphic design principles that every business owner should know. Not exactly the reaction you were going for, right? We didn't think so. Otherwise, you run the risk of your designs looking amateurish, or worse, offensive. To make your design stand out for all the right reasons, and not the wrong ones, it’s important to understand and implement some key graphic design principles.ĭesign principles provide a framework that graphic designers can use to create visually appealing and effective designs.īy understanding and applying the right design principles, you can ensure that your graphic design projects are on point, helping you achieve your business goals. But for business owners who are just dipping their toes into the world of graphic design, understanding and applying even a few key principles can make a big impact. There are countless different design principles that expert graphic designers need to master in order to be successful. ![]() And while it may seem like a relatively simple concept, graphic design is actually quite complex. Graphic design refers to the use of visual elements like shapes, colour, and images to create a desired effect or convey a certain message. We like to cut through the clutter here at Huddle, so in this post, we’re going to take a look at 8 of the most important graphic design principles that every business owner should know, providing some stunning B2B graphic design examples along the way. Good graphic design can make your business look more professional, help you better connect with your target audience, and even boost your bottom line.Īnd while there are literally hundreds of different graphic design principles out there, there are a few key ones that every business owner should know. But as any successful B2B leader worth their salt will tell you, graphic design is an essential tool for businesses of all sizes. For many modern business owners, graphic design may have been put on the back-burner in recent years.
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